Hi <Customer Name>

Thank you for agreeing to participate in a quick usability test of our new site. 

Can you see if you can find the following on the site?  Don't spend more than 5 minutes looking for any one item.  If you can't find it let me know and I will use that information to redesign the site to make it easier to use.

 
1. What is the store's phone number?
2. Who owns the store?
3. Where would you sign up for the mailing list?
4. Does <store name>  carry <brand name item>?
5. Are there any <item name> available for sale at the site?
 
I greatly appreciate your help and I will send you a five dollar gift certificate for the store once I have received your returned survey.
Regards,
Your Name

Your Title.